Internet as being available for
almost a decade now, made us realize over time on what we can do whenever we
are online. We all learned that using Internet is not just to get information
or to communicate but eventually evolved more than that like the penetration of
Ecommerce. Most of us may have probably noticed that shopping online is
exponentially becoming popular in the Philippines. Surprisingly, this is a shock
for most of us when we think on how it was looked down upon by most local
online users. Most of the frauds and scams happen online beside offline in the
Philippines. It is why transactions done online is not highly regard by most of
the local online users.
Local online classified websites
were the premiere local website for mostly local online users in the buy and
sell industry. They actually paved way for the arrival local online malls in
the country. They started the marketplace community in the country. It was
difficult for online users to buy online when local online classified websites
didn't exist yet. Mainly it was used for price comparison for items they are
planning to buy. It has slowly showed how Internet be diversify by online users
to maximize its purpose. This online ad websites became a platform for people
who want to buy and sell. Ecommerce was very far from this as the local online
ads are populated by third party resellers. Customers usually prefer and go
with offline transaction.
The same goes for group buying
websites for the impact it did on local users. They guided the people for the
arrival of Ecommerce in the country. Upon the arrival of the Ecommerce
websites, local online users were already prepared for online dealing. People
consider online shopping since the risk is way lower than the reward. Great
deals were mostly found on group by websites by local online users. Their
offered deal was at rock bottom price that it made local online users not to
miss out on their deals. A year ago, the Lazada Online Mall was launched in the
Philippines. It is only one of the online store ventures that are available
across South East Asia. The Samwer brother owns this venture along with the
other ventures under Rocket Internet as well.
With Lazada's payment methods, it helped them
impact the local Ecommerce in the Philippines. Customers are given numerous
kind of payment methods which they finding fitting for themselves. In online,
it is usually only credit card or PayPal payment is allowed by online stores.
This actually hurts the potential of customer pushing through with their orders
since most of them can't pay thru this conventional online payment. They first
introduced Cash on Delivery or C.O.D. to their customers. It allowed them to tap the untapped market
online in the Philippines. The majority of the markets are these customers who
are unable to pay online the conventional way. It has helped Ecommerce thrive
more than ever with the tapping of this huger market in the Philippines.
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