Ecommerce have been around for
quite some time dating back to the early 2000. It was widely established on the
western side of the globe. But the east side like Asia was not that quick on
adapting it since the technology then wasn’t ready yet to support it. After
Lazada was launched in the Philippines, other online competitors showed up and
online shopping started to emerge in the local online market. Prior to their
arrival, the industry in Ecommerce was almost flat in growth. Online shopping
was just not a popular option for most local online users in the past. For
local consumers who want to buy second hand items, they usually visit local
online classified ads.
A customer would typically go to
traditional offline malls when they want to buy something that is new.
Actually, it is expected from us since we grew up shopping on traditional
offline malls by our parents. We actually need to realize that online shopping
can reserve our time and money. What are the benefits we can get if we avail
online shopping? Shopping online is way easier as you can do it from wherever
you are. Money spent on travel expense will now be deducted since customers
won't need to travel to the location of traditional malls. It was of the
challenge that they try to solve when they arrived in the country. One of the
challenges that they were facing is how they can tap the untapped online
community in the country.
Credit cardholders in the country
are quite few, which makes it almost impossible for some customers to pay
online. Having a culture that doesn't trust online transactions also has
contributions to it. Moreover, online frauds and scams are pretty known in
online by the local online community. The local Ecommerce industry in the
country is now expanding at a rate that nobody ever expected. Honestly, I feel
like the penetration of smartphone to the market made it easier for Ecommerce
to further grow. Despite only having more than a year of operation under its
belt, Lazada had already established its brand on the local online scene.
To showcase that they are legitimate as they
can be, they had some TVC slots during primetime on top local channels. So how
did they end up breaking the limitations that plagued the Ecommerce industry
before? A newly then alternative payment method called Cash on Delivery or
C.O.D. was introduced to their online customers. This is very unconventional
payment method that is presented by any online mall. A lot of risk lies when
online businesses offer that kind of payment method online. This particular payment
method doesn't require online customers to pay right away. They only require
customers to pay as their orders are handed over to them. Scams won’t likely to
occur since customers will get to keep their money up until they can see their
orders delivered in real time. The intention is to make sure that their
customers will be at ease with their online shopping with them.
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