Long
ago, Ecommerce was almost a dead industry in the country. Not too many online
users even consider doing transactions online. Probably due to trust issues and
limited source to pay via traditional online payment format. These two
combinations is clearly not a winning formula for any online mall. Things
quickly changed last year. Lazada is one of the reasons why the online shopping
competition got tighter and Ecommerce started to be a popular option in the
Philippines. Ecommerce was actually slow in growth a year before they have
arrived in the Philippines. The local online users never thought of online
shopping as their alternative option in shopping in the past. For second hand
items, local online users visit online classified websites to buy to what they
are looking for. When it comes to seeking brand new items, local consumers
usually visit traditional offline malls. It's actually not surprise since we
all grew up going to traditional offline malls when we need something.
Choosing
online shopping can save the local online customers some time and money. Why do
online shopping be an option for the local consumers? Shopping online is way
easier as you can do it from wherever you are. Money spends on usual travel
expense going to the location of traditional malls can now be saved by
customers. The Philippines' Online Shopping Mall wanted to fix this for the
local online customers in the country. It was actually hard for any online mall
to tap the untapped online community of the country. Not being able to pay
online since most of the population is credit cardholders at all. It's also no
secret that most of us finds online transactions unreliable. It makes it harder
for online users to be convinced since online scams and frauds are just lurking
around over the Internet. The online shopping industry in the country is
actually on the rise. It's quite an amazing feat for them to achieve what they
achieved on Ecommerce in less than a year.
As
for the trust and credibility status, when they showed up on TVC during
primetime at top local channels in the country. So how did they end up breaking
the limitations that plagued the Ecommerce industry before? They called Cash on
Delivery or C.O.D offered an alternative payment method. As a matter of fact,
most online stores or malls won't offer this kind of payment method. Actually,
it's a payment method that is quite risky for any online business. Payments are
not usually required right away with payment method. Their online customers can
pay after they have received their orders in real time. Customers will be
satisfied to know that they won't be scammed since they can keep their money up
until their order arrived at their home. This is to kill the perception of
local online users that shopping at their mall is safe and secured. IT clearly
worked for them as Ecommerce is slowly becoming popular and evidently may
become part of our lifestyle.
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