Huwebes, Agosto 15, 2013

Lazada: The perks we get from shopping online in the Philippines

Ecommerce have been struggling for so long in the country. Most of us have issues mainly on trusting our money in online payments. This was the main problem for a lot of business investors in the country. Just how are they going to penetrate the local market in online. Things weren’t going well in this industry for the past few years. But after Lazada was launched in the Philippines, other online competitors showed up and online shopping started to emerge in the local online market. The Ecommerce industry was not growing if you go back a few years from their launch. Online shopping was just not a popular option for most local online users in the past. For local consumers who want to buy second hand items, they usually visit local online classified ads. Traditional mall are usually the go-to source of customers who wants to buy brand new items. It's no surprise to anyone since traditional offline malls are usually the place we go to when we want to buy something growing up. However, most of us fail to realize that we can actually save time and money in online shopping.

So what can we get from online shopping? As for online shopping, local online consumers can do it wherever they go. Money spent on travel expense will now be deducted since customers won't need to travel to the location of traditional malls. It was of the challenge that they try to solve when they arrived in the country. They were also facing an issue on how they can also tap the untapped market in online. Credit cardholders in the country are quite few, which makes it almost impossible for some customers to pay online. Having a culture that doesn’t trust online transactions also has contributions to it. It's no secret that we know the existence of online scams and frauds. The industry of Ecommerce in the country is now on the verge of rising as an online industry.

It's actually amazing to see that Lazada is making an impact on Ecommerce and is rapidly reaching success with their year of tenure, which is a remarkable feat for them. To prove that the Philippines’ Online Shopping Mall is a legit online mall in the country, they were seen on TVC on top local channels at primetime. How did the Ecommerce limitation was solved by them? A newly then alternative payment method called Cash on Delivery or C.O.D. was introduced to their online customers. This is very unconventional payment method that is presented by any online mall. From an online business owner's point, it is very risky on their part. This particular payment method doesn’t require online customers to pay right away. They only require customers to pay as their orders are handed over to them. Customers can hold unto their money up until their orders arrived at their address. This is to ensure that scams and frauds won't happen if they want to deal with them.


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