Miyerkules, Agosto 28, 2013

Lazada: Online Store that continues to grow


The local online community is increasing exponentially. It also helps that the mobile market penetration is also rising. Nowadays, being online is much easier and faster. No need to sit in front of a computer just to connect online. They can connect online 24/7 as long as they have an Internet capable device with Internet connection. These have drastically changed how the local online activity is being conducted by an average Internet user. Online shopping started to spread and competitors came out from nowhere after Lazada Online Mall was launched in the country. The Ecommerce industry was not growing if you go back a few years from their launch.

To most online users, shopping online was never choice or option to them back then. Local online users usually visited local online classified websites when they are looking for a second hand item. When it comes to seeking brand new items, local consumers usually visit traditional offline malls. It can't be helped since it is part of our culture to visit traditional malls when we want to address our shopping needs. However, most of us fail to realize that we can actually save time and money in online shopping. So why do we need to choose online shopping nowadays? As long as local consumers go with online, they can do it wherever they please. Usual extra-spent cash on visiting traditional malls will now be saved with online shopping. This is one of the customer woes that the online malls wanted to solve for the local online consumers. It was also a challenge for them on how they can tap the untapped market in online.

Since most of the population is not credit cardholders, only few can pay online conventionally. There are still some questions on the reliability of online transactions. With Internet, online frauds and scams will always be present in online transactions. In the Philippines, online shopping is actually an industry that is on the verge to rise. To see the progress of Lazada online mall making an impact on the local Ecommerce is quite amazing. They just recently showed up on TVC on top local channels in the country during its primetime, which shows how credible they are. Since Ecommerce in the country is limited, how did they come up with a solution?

Cash on Delivery or C.O.D. payment method as offered by them as an alternative payment. This payment method is very unconventional to be offered in online. It is actually very risky for a business to offer that kind of payment method. Orders are not actually required to be paid upfront by customers with Cash on Delivery payment method. They will only need to pay cash once they received their orders in real time. This enables customers to keep their money up until their orders are handed over to them in real time. The goal of the Philippines’ Online Shopping Mall is to make sure that their customers can trust them with this payment method.

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