Lunes, Agosto 26, 2013

Shopping online in the Philippines


Most of us have probably noticed that shopping online is exponentially becoming popular in the Philippines. It's actually surprising to witness since online shopping is not how it used to dating back two years ago and online users was never a fan of it. The rate in the Philippines both offline and online is off the roof in the country. This is why online transactions are not highly trusted by the local online users in the country. Local online classified ads were the website closest to Ecommerce but more on the buy and sell industry. Ridiculous as it may be, but this help prepared the rise of the Ecommerce industry. Their visitors eventually became a community in the marketplace industry.

The local audience didn't know were to go if they went to buy something when local online classifieds still didn’t exist in the country. Mainly it was used for price comparison for items they are planning to buy this eventually helped revolutionize on how online users behave for shopping ideas. These online ads website became an online place for local online users to buy and sell. Ecommerce was far different from this since its third party resellers who earns or benefits from it. Third party resellers and buyers usually do offline transactions. It's the same concept with group buying websites. They showed the steps for the arrival of the Ecommerce industry. By the time Ecommerce arrived in the country, local online users are somewhat familiar in doing transactions online. The reward was too high for customers that they can discount the risk.

Customers who experience shopping on group buys websites found deals that can only be found on group buy deals. Their offered deal was at rock bottom price that it made local online users not to miss out on their deals. Lazada Philippines was launched in the country last year. It is an "Amazon" type of venture present across South East Asia. It is under Rocket Internet that is owned by the famous Samwer brothers. The Philippines’ Online Shopping Mall influenced the Ecommerce industry with its various online payment methods. Their payment methods featured different payments that allow online customers, which suit them, best. Online malls usually only allow credit card or PayPal as the accepted form of payment in online.

However, with these payment methods alone, it limits the customers in making a transaction with online stores. They first introduced Cash on Delivery or C.O.D. to the local online users. This allowed them to tap the untapped markets, which are the non-credit cardholders or PayPal account users. The majority markets are these customers who are unable to pay online the conventional way. Now that it has been tapped, it allowed the Ecommerce industry to further grow. It’s only a matter of time before online shopping becomes part of the Filipino culture. At the rate they are going, were more Filipinos that were used to conventional shopping are now slowly considering online shopping as well, the future of Ecommerce is bright.

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