How Lazada managed to survive in the local Ecommerce industry

Online shopping is now a rising trend in the country now that it has become popular to the local online users. A lot of us never envision online shopping as an accepted option dating a couple of years back. Most of us are aware that we have a high frauds and scams in the country for both online and offline. This made online transaction look very bad to most of the people online. It is why it had a lot of negative impression in the local online community.  What was the closest considered in Ecommerce was local online classified websites. It helped the arrival of online malls in the country. These top local classifieds online created a marketplace community in online.

It was difficult for online users to buy online when local online classified websites didn't exist yet. It has become a venue for online users to check the price of the item they want before visiting malls. It changed how online users perceive Internet connection on a more diverse aspect. A lot of small business used this buy and sell platform. It's very different from Ecommerce since local online users deal with third party resellers. Customers do Offline transactions most of the time. Group buying type of websites also influenced local online users.

They showed the way for the Ecommerce websites in the country. By the time they arrived in the country, local online users were sort of familiar on how to deal online with Ecommerce websites. Local online users have a lot to gain than loss. Great deals were mostly found on group by websites by local online users. The offered deals of group buy websites were so great that it will be hard for customers to not try them out. Last year, Lazada Philippines arrived in the country. An online mall ventures available across South East Asia. It is backed by the Samwer brothers and is under the Rocket Internet umbrella. By offering various payment methods, Lazada helped the Ecommerce grow in the country. Although this payment method is widely used in the country already on other industries such as offline food delivery, this is the first time to be offered in online.

With so many payment methods, each of their customers will find something that they will fit them best. Credit cards and PayPal are usually the online payment method accepted by most online stores. Both credit card and PayPal payments are usually a problem for local online customers since they don't possess any of the two. The online payment method Cash on Delivery helped customers to avail online payment more. It allowed them to tap the untapped market online in the Philippines. Actually, the majority of the local market is this one in the Philippines. Ecommerce is now rising with this recently tapped market included in the customer mix. It actually is the main reason why the Philippines’ Online Shopping Mall managed to reach continues success in the country unlike other malls that only offer conventional online payments.