Lazada: Making it easier for online customers

Internet penetration in the country was quite high ever since it landed in our local use base. This drastically changed how we operate some of our daily activities. However, conducting business transactions such as online shopping didn’t pan out in the past. It only started to grow last year when online malls like Lazada was launched in the Philippines, other online competitors showed up and online shopping started to emerge in the local online market. As a matter of fact, Ecommerce was having a hard time in penetrating the local online market just a few years back. The local online community never considered online shopping as their option in the past. For second hand items, local online users visit online classified websites to buy to what they are looking for.

As for local consumers who want to buy something new, they usually visit traditional offline malls. It's no surprise to anyone since traditional offline malls are usually the place we go to when we want to buy something growing up. Picking online shopping over offline shopping can save local online consumers more time and money. So how can these help us in our shopping needs? Local customers can actually shop anywhere you want with online shopping. No more extra spending on travel costing since customers will no longer need to go traditional malls. This is the issue that the Philippines’ Online Shopping Mall wanted to address when they were launched in the Philippines. The goal for them is to actually tap the untapped market online in the country.

Most of the population in the country is actually non-credit cardholders; therefore they are unable to pay online. We can't just rely on trusting online transactions right away. Majority of us are informed about online frauds and scams that other people encounter when dealing in online. The Ecommerce industry is now getting recognized in the local online platform. They contributed dearly to the Ecommerce industry in less than two years of existence in the country. Their recent appearance on TVC from top local TV networks during primetime just show how legit and credible they are to the local online customers Given the limitations in Ecommerce, how did they solve it? The Philippines' Online Shopping Mall offered Cash on Delivery or more known as C.O.D. as an alternative payment method.

Typically, online stores do not offer this in online. Any online business finds this payment method very risky from their end. It is not a requirement for their online customers to pay right away with this payment method. Once orders are delivered at the customer's address, that's the only time they will need to pay in cash. Their customers won't need to worry since they get to keep their money until their orders are delivered. Their intention is tell their customers that shopping on their mall won't lead them to be scammed. As long as a person gets the assurance that they can hold on to their money, then it will easier for them decide and push through in shopping online.