In
the Philippines, the trend of online shopping is now on the rise. Two years
ago, online shopping was in a different place, a place was people don't
consider them at all. One factor is that both online and offline scams have a
high rate here in the country. It is why transactions done online is not highly
regard by most of the local online users. Initially, local online users went to
top local online classified websites in the buy and sell industry. They
contributed in preparing the local online users for the arrival of online malls
in the Philippines. Buy and sell websites eventually help build a marketplace
community. Buy and sell was harder online classified wasn't available yet and
relied only thru offline. It became a website for canvasing the market price of
the item they want to buy offline.
This
helped Internet become more diverse for customers. This online ad websites
became a platform for people who wants to buy and sell. Unlike Ecommerce, these
are third party resellers who deal with the website visitors. It's most likely
that transaction is being done offline by third party resellers. The same goes
for group buying websites for the impact it did on local users. They help lead
the preparation of local online users for the Ecommerce industry in the
Philippines. When Ecommerce websites arrived in the country, they were already
prepared for online deals already. People consider online shopping probably due
to the fact that the reward is higher than risk. The amazing deals offered to
customers from group buy websites were very rare.
With
lower prices being offered by group buy websites, it made it harder for local
online users to refuse them. It was only last year when website like Lazada
Online Mall was launched in the Philippines. It is only one of the online store
ventures that are available across South East Asia. It is powered by Rocket
Internet, which is owned by the Samwer brothers. They made significant impact
in the local Ecommerce industry with their offering of unconventional offline
payment methods. Customers are given numerous kind of payment methods which
they finding fitting for themselves.
Online
stores conventionally accept only credit card or PayPal payment. These
conventional online payments are usually the reason customers don't push
through with their orders since they don't any of it. It is their Cash on
Delivery or more known as C.O.D. was offered to local online users. This
payment method helps them to tap the untapped marketing in the country. This is
actually the majority market in the Philippines. By tapping this market, it
eventually helped the rise of Ecommerce in the Philippines. Nowadays, more
people are now open to idea of doing their shopping online. It truly helped
that being able to pay in cash made it easier for the local online customers.
Besides, paying thru conventional online payments such as credit cards requires
more details when using.
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