Linggo, Agosto 11, 2013

Lazada: Local Ecommerce reaching new heights in the country


Initially, Internet was merely a portal for online users to get information. It was a surprise that it was just the beginning of an online global expansion. It managed to become part of our daily activities and eventually incorporated in our lifestyle. Online shopping is now taking its share in popularity among the local online users in the Philippines. Surprisingly, these are a shock for most of us when we think on how it was looked down upon by most local online users. Frauds and scams happen most of the time both in online and offline in the Philippines. This made online transaction look very bad to most of the people online. It was usually local classified ads that were close to an online store, which is actually a buy and sell industry. This helped the Ecommerce industry prepared the local online users for online malls. A community of marketplace was eventually built thanks to these local online classifieds. It made it hard for local online users to buy what they want online when local online classifieds didn’t exist yet. It became more of a reference for pricing when they want to buy something. This usage allowed Internet users to find online more diverse in use.

More online users go to these types of websites in search for buy and sell prospects. This allowed local online users to have more options on which third party resellers they will be dealing with. Customers usually pay offline when dealing with third party resellers. Group buying type of websites also influenced local online users. This boosted the preparation of the Ecommerce industry's arrival in the country. The local online users were already prepared with online payment but the time Ecommerce websites arrived in the Philippines. Online shopping to local online users have more upside than downside. Group buy website offered unconventional better deals to local online users that made them a very appealing option. Prices were way lower that made local online users struggled to refuse their offered deal.

Lazada Philippines was eventually launched in the country last year. They are an online mall venture available in South East Asia. They are being back by Rocket Internet, which is owned by Samwer brothers. The Philippines Online Shopping Mall has very friendly payment methods that helped the Ecommerce industry to online prominence. With so many payment methods, each of their customers will find something that they will them best. Unlike conventionally, online stores require only credit card payments online or thru PayPal account as the form of their customer’s payment only. Conventional online payments like these, only limits the customers in availing what they want. Local online consumers were introduced with Cash on Delivery as their alternative payment method online. This made the untapped market a reachable market audience in the Philippines. This market is actually the majority market in the Philippines. This allowed the Ecommerce industry to reach new heights now that this market is tapped for online.

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