Lunes, Setyembre 30, 2013

Lazada Philippines: Showing what Ecommerce can do in our shopping needs


Everyone is starting to appreciate what the Ecommerce industry can bring to the country. Most of have wondered so long when it will eventually rise in the country. No one knew it would happen soon during the late 2000. But now, online shopping is taking its share in popularity among the local online users in the Philippines. Two years ago, online shopping was in a different place, places were people don't consider them at all. Most of us are aware that we have a high frauds and scams in the country for both online and offline. Logically, this makes local online users shy to shy away from online transaction. In the local online space, local online classified websites were the premiere local websites closest to Ecommerce. Local classified websites helped prepare the arrival of local online malls. Buy and sell websites eventually help build a marketplace community. The local audience didn't know were to go if they went to buy something when local online classifieds still did not exist in the country.

For users looking to buy an item, they turn to these websites for pricing comparison. It paved way for local online users to maximize the usage of Internet. More online users go to these types of websites in search for buy and sell prospects. Unlike Ecommerce, these are third party resellers who deal with the website visitors. Customers do Offline transactions most of the time. Group buying website also have this contribution to the local online users. They paved way for upcoming Ecommerce websites in the country. In the Philippines, local online users were already familiar by the local Ecommerce websites were launched. People consider online shopping probably due to the fact that the reward is higher than risk. Customers who experience shopping on group buys websites found deals that can only be found on group buy deals. Their offer or deals are so enticing the any local online customer will have a problem to avoid these group buy websites.

Last year, Lazada Online mall was launched in the Philippines. They are an online mall venture available in South East Asia. It is powered by Rocket Internet, which is owned by the Samwer brothers. By offering various payment methods, Lazada helped the Ecommerce grow in the country. A lot of online payment methods are available for customers to make it easier for them. It is usually credit card or PayPal that has allowed to be used for paying online by online malls. This hampers the customers in availing the items they want since they are limited in paying online the conventional way. Their Cash on Delivery, more known as C.O.D. was offered to local online users. This allowed them to tap the untapped markets, which are the non-credit cardholders or PayPal account users. In the country, it is the majority of the population. It allowed the Ecommerce to grow with these markets now included and combined together to actually target the majority of the population.

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