Almost
everybody is now seeing the local online shopping trend that is continuously growing
in the Philippines. None of us never
thought that the local online market would accept it if we go back two to three
years ago. It's no secret that both online and offline frauds happen at high
rate in the Philippines. In the end, this made online transaction the least
option to many local online users. It was usually local classified ads that
were close to an online store, which is actually a buy and sell industry. They
showed the ropes to the arrival of online malls by allowing online users to buy
and sell on their website. Their visitors eventually became a community in the
marketplace industry. When people want to buy something online, they didn't
have option yet when local online classifieds didn't exist yet.
It
was to check the industry price value of items that users want to buy. It
changed how online users perceive Internet connection on a more diverse aspect.
It was being used as a medium for local online users to buy and sell. Ecommerce
was very far from this as third party resellers populate the local online ads.
Offline transactions are done here most of the time. Local online users made an
impact to local online users. This boosted the preparation of the Ecommerce
industry's arrival in the country. People were already familiarized with
Ecommerce websites upon their arrival. The reward was too high for customers
that they can discount the risk. Group buy websites showcased great deals that
can't be found from others. Their prices were way below the SRP that customers
will have a hard time to pass. Last year, Lazada Philippines arrived in the country.
It is an online mall available in other countries of South East Asia. The
Samwer brother owns this venture along with the other ventures under Rocket
Internet as well.
The
Philippines’ Online Shopping Mall made an impact in the local Ecommerce industry
through its payment methods. With so many payment methods available, this
allowed online customers to be in control. Unlike conventionally, online stores
require only credit card payments online or thru PayPal. It actually affects
the customers in availing what they want since they can't pay online the
conventional way. They first introduced Cash on Delivery or C.O.D. to the local
online users. The payment method allowed Lazada online store to tap the
untapped market in the Philippines. This is actually the majority market or
audience in the country. Ecommerce is now rising with this recently tapped
market included in the customer mix. This is the reason why they manage to
sustain there business as everyone now can be there customers compared before
were it was just a fraction of the country’s population. They truly made
everything better in regards to online shopping. They not only made online
malls an accepted choice but they changed the culture of the local online users
to Ecommerce.
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