Shopping has always been part of
our life whether it may be shopping for luxury or necessity. We have been
accustomed to shopping in traditional malls growing up. This was the thing for
our parent whenever they want to address their shopping needs. Naturally, it is
transferred to us as well. However, we are the generation that went through the
modern digital era transition. For us, we realize what we can do before from
now like shopping online. It's actually overwhelming to see that online
shopping is now starting to become popular in the Philippines. A lot of us
never envision online shopping as an accepted option dating a couple of years
back. Most of the frauds and scams happen online beside offline in the
Philippines. It made online transaction unsafe to many of the local online
users. It was usually local classified ads that were close to an online store,
which is actually a buy and sell industry. This helped the Ecommerce industry
prepared the local online users for online malls. The presence of online
marketplace grew since their arrival in the country. When people want to buy
something online, they didn't have option yet when local online classifieds
didn't exist yet. It was to check the industry price value of items that users
want to buy. This helped Internet become more diverse for customers. More
online users go to these type of websites in search for buy and sell prospects.
Ecommerce was far different from
this since its third party resellers who earns or benefits from it. Final deal
happens during offline most of the time. Local online users made an impact to
local online users. They showed the way for the Ecommerce websites in the
country. The local online users were already prepared with online payment but
the time Ecommerce websites arrived in the Philippines. The risk in online
shopping is way lower than what they could be getting. Group buy websites
showcased great deals that can't be found from others. A lot of deals are being
offered way lower than it is supposed to by group buy websites, making it
harder for customers to ignore.
Last year, Lazada Philippines
arrived in the country. They are an online mall venture available in South East
Asia. It is backed by the Samwer brothers who own Rocket Internet. Lazada made
an impact in Ecommerce through their various payment methods. With so many
payment methods available, this allowed online customers to be in control.
Credit cards and PayPal are usually the online payment method accepted by most
online stores. It actually affects the customers in availing what they want
since they can't pay online the conventional way. They first introduced Cash on
Delivery or C.O.D. to their customers.
This allowed them to tap the untapped markets which are the non-credit
cardholders or PayPal account users. This is actually the majority market or
audience in the country. Now that the entire market is open in online, it
definitely helped Ecommerce thrive in the country.
Walang komento:
Mag-post ng isang Komento