Living in this modern digital
era, most of the things that took a lot of time to do in the past can now be
done in just seconds. One example is conducting a research. Before, we need to
go to libraries and read the encyclopedia just to get a gist of information
that we are looking for. Now, it is as easy as just using a computer with
Internet and search for it online. Internet obviously changed our lives. Even
shopping nowadays is much easier since we can go for either offline or online
shopping. The local consumers get an upper hand since time of availability
won't matter anyone. To them, night time for them is their day time to us.
These are the customers who work during at night and are asleep all day. This
doesn't allow them to have a normal lifestyle like visiting the malls on a
regular mall hours. This makes it hard for them to visit traditional offline
malls. Traditional malls are only available during weekends or holidays. This
is clearly harder for people who work on different time schedule. Good news for
them - online shopping is now an available option for them.
A lot of established offline
businesses are now shifting to online. It only started in the country last year
in the Philippines. By the time Lazada had arrived in the country, their
competitors showed up from nowhere. The Philippines’ Online Shopping Mall is
one of the first online malls in the country to serve our local online users.
They were also launched in other South East Asia countries. Ecommerce reached
popularity in the country when they came in, as compared to the previous years
which are prior to their arrival. Their impact on local online market is
undeniable. The local online scene has no competition so it only made sense to
launch it in the country. Their challenge is how they will lure Internet users
to visit their online mall. One of the
factors why online users were hard to lure is because they are not familiar
with online payment. It's just really hard to trust online since credit card
details might be compromised if used online.
Moreover, credit cards are not
widely used in the country since a only a fraction of the population possess
it. It slowed down the Ecommerce growth in the country. It doesn't mean that
the local Internet users are unaware of online transactions. We don't give
Ecommerce websites enough chance since we are close minded and think only of
the risk. Most of the time, we just ignore online malls probably because we are
new to it. We initially treat it as a scam in online. It is what makes
Ecommerce very hard to penetrate for online businesses. Lazada came out with
something to solve these Ecommerce woes that plagued the country for so long.
They came up with an alternative payment method they called Cash on Delivery or
C.O.D. Payment with them is not required to be right away and customers can
keep it up until they receive their orders.
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