Last year, one
of the Lazada venture was launched in the country. It is supported by Rocket
Internet and is owned by the Samwer brothers. Besides Philippines, it also exists
in other South East Asia countries near the country.
The Ecommerce in
the country was still new and gave them the opportunity to put up a venture in
the region; especially the economy is doing well. They are actually trying to
replicate the success they got from other ventures. Other countries have
already incorporated online shopping to their lifestyle since they adapt to it
a way earlier age.
In the
Philippines, Ecommerce was really challenging to expand. Due to low number of
online people who are able to pay online, made Ecommerce growth really hard.
Not everyone possesses decent Internet connection.
Owners of credit
cards are only limited. This is mainly the conventional payment method that is
acceptable in online. On top of the conventional online payments, Lazada
introduced Cash on Delivery or C.O.D. that enables any customers to shop
online. This Cash on Delivery or C.O.D. payment method changed everyone's
perception in online shopping. Ever since they arrived in the country, other
businesses in offline also went to online. Local businessmen now are seeing how
online business can be a success in the country. It was almost impossible for
anyone to penetrate the local online market since Ecommerce had a lot of issues
in the country.
As for the
people who have the privilege to conduct online shopping via conventional
online payment method, they are afraid to expose their details online. Some of
the online shoppers who can use their credit card for online payment are not
willing to surrender their credit card details online. Their growth in
Ecommerce was hardly improved due to the current online shopping woes that
plagued our country. It was local online classifieds who initially left an
imprint in the local online scene.
Initially,
online shopping malls struggled to make an impact in the local online
community. Online shopping was still uncommon, that's why no one seriously
invested in the country in Ecommerce. For them to overcome the Ecommerce slump,
they relied heavily on aggressive online marketing campaigns. It's almost
guaranteed that you will see at least one of their online ads at one point of
your browsing online.
With the help of
their online marketing, it quickly jolted their brand on top. Their overall online shopping package allowed
them to have a step ahead against their competitors. Their alternative payment
method Cash on Delivery or C.O.D. comes with Free Delivery availability as
well. Customers will still get manufacturer's warranty that is also issued by
traditional malls.
Honestly, there
is almost nothing that is offered in offline malls that they are still not
offering. Actually, they provide more payment flexibility in online shopping.
For traditional malls, customers only have the option to pay either by cash or
credit card. With Lazada, they can pay either by Paypal, credit card that also
includes installment for BDO account owners and via Cash on Delivery. The
option is just up to the customer’s preference.
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