Lazada: How to tap on the local online market in the Philippines

It can't be helped that online shopping is now drastically rising in the country. Surprisingly, these are a shock for most of us when we think on how it was looked down upon by most local online users. One reason is that online and offline scams happen to often in the country. As a result, everyone in the country always reconsiders transactions online. Initially, local online classified ads were the top websites in the country in the buy and sell industry. They actually paved way for the arrival local online malls in the country. They eventually created a marketplace community in the local online scene. When online classified weren't available yet, local online users didn't have an option online. It was to check the industry price value of items that users want to buy. These drastically helped buyers to price check any items they want to buy or sell in the future. From a seller standpoint, it makes it easier for them to find their target customers. As from a buyer standpoint, they get to choose which best price they can get for the item they want.

It paved way for local online users to maximize the usage of Internet. It became a marketplace for local online users for buying and selling. This allowed local online users to have more options on which third party resellers will they are dealing with. Final deal happens offline most of the time. Group buying websites also has its fair share for the local online user behavior. This strengthens the preparation of local online users for the Ecommerce industry. Upon the arrival of the Ecommerce websites, local online users were already prepared for online dealing. So it is safe to say that these initial online industries somehow paved way for the coming of Ecommerce rise in the Philippines.

The fact that local online users have more to gain in online shopping pushed them in trying online shopping. Through group buy websites, local online users had a taste of great deals that is rarely found nowadays. Their prices were way below the SRP that customers will have a hard time to pass. Last year, Lazada Online mall was launched in the Philippines. They are an online shopping mall venture launched in South East Asia. They are being back by Rocket Internet, which is owned by Samwer brothers. Lazada Online Mall made an impact in Ecommerce thru their flexible payment methods. Their payment method gave customers option on which payment they find more suiting.

Traditionally, credit card payments and PayPal payment are the most common payment method allowed by conventional online stores. This actually hurts the potential of customer pushing through with their orders since most of them can't pay thru these conventional online payments. They actually offered Cash on Delivery or C.O.D. as an alternative payment to their customers. As a result, this allowed them to tap the market that is still wary of online shopping. This is actually the majority market or audience in the country. It allowed the Ecommerce to grow with this market now included.