Lazada PH: Plugging success in local Ecommerce

It was during the second quarter when website like Lazada came into the picture. It is supported by Rocket Internet and is owned by the Samwer brothers. On top of Philippines, they are also available in other South East Asia countries. It helped that the economy was doing great prior to their arrival, which led them to tap our Ecommerce industry. They are actually trying to replicate the success they got from other ventures. Online shopping is actually old for other countries to the point that it is part of their lifestyle. The industry in Ecommerce was still raw before they were launched in the country. One reason why Ecommerce was slow is because there are only a few who can purchase online. Most of us only have below average Internet connection. Owners of credit cards are only limited. It is usually through credit cards that an online payment can be done. Customers who pay thru credit cards are the most acceptable among the other online payments. It is an alternative payment method that changed the online shopping payment system. Established offline businesses are now entering the online space as well since they have arrived.

After local businessmen felt Lazada’s presence, they now appreciate online presence a little bit more. It was really hard to penetrate the local online market that's why Ecommerce really struggled to get up on its feet.  As for the people who have the privilege to conduct online shopping via conventional online payment method, they are afraid to expose their details online. For some of them who can pay online the conventional way, they were afraid of exposing the personal details online. The growth of Ecommerce was so slow because of these online shopping woes. It was local classifieds online that made an impact in the local scene initially. It was online malls that faced more challenges in the local online industry. A lot of the local Internet users never considered them as an alternative shopping option. At times, most of these online stores are even considered scam or fraud regardless if they have tried shopping at those stores or not. It’s a truly sad sentiment given that a lot of online businesses are really trying their best to help the local Ecommerce in the country.

Online shopping was still uncommon, that's why no one seriously invested in the country in Ecommerce. In order to counter the Ecommerce drought, Lazada launched full blown online marketing campaigns. You can pretty much see them everywhere online. Their brand quickly catapulted as one of the elites with their massive online advertisement executions. One reason why customers like them is that they offer a full package experience in online shopping. Their alternative payment method Cash on Delivery or C.O.D. comes with Free Delivery availability as well. It offers manufacturer's warranty that is at par with what traditional mall gives out to their customers. To sum it up, it’s pretty much close to what a traditional offline mall offers to their customers just happen that it is offered online, which is more convenient and easier for customers.