The
Ecommerce industry in South East Asia is challenging for any potential
investors during mid 2000. One reason is the market audience that is capable to
pay online then was really low. A lot of them don't have their own credit
cards. For the credit card owners, not all of them will consider online
payment. Their reaction is expected since it's no secret that frauds and scams
happen online throughout the Internet. People can easily find offline
businesses more credible than online businesses.
Logically,
we have a perception that if we deal face to face we are much safer, which is
how offline business is setup. But some of us are overlooking the other online
stores who offer better discounts than traditional online stores. While offline
malls pay rent for their store boutique, it doesn't allow them to give high
discounts unlike online stores who can easily give them out since they don't
pay rental fees. It shows online malls are more enticing option since the can
regularly offer discounts and promos. It's almost a requirement for any online
store since they need to convert offline customers to online. Website like
Lazada is one of those online stores in South East Asia.
They
are actually one of the first to offer big selections in comparison to an
offline mall. This online mall first introduced Cash on Delivery or C.O.D. to
the local online customers. It helped them reach whatever they are reaching now
in the local Ecommerce industry. They just celebrated their first ever
anniversary, yet they already achieved a lot for short time. Their competitors were
launched only after the Philippines’ Online Shopping Mall was launched in the
country early last year. It proves that local businessmen have realized the
potential of Ecommerce in the country. On how far online shopping will be part
of our lives? Time will only tell for now.
With
their unconventional approach, they managed to win the hearts of the local
market. Since they can avail Cash on Delivery, customers who can't via credit
card or online can now be customers as well. This allowed everyone to become
their potential customers since they can pay in cash. It doesn't end there;
they even offer free delivery as long as the transaction value exceeds one
thousand pesos. They will cover shipment fees as long as it exceeds the one
thousand mark. It makes it easier for customers to choose online shopping over
offline shopping since they are offered Cash on Delivery with Free Delivery
availability.
As a
matter of fact, the Philippines’ Online Shopping Mall had made a lot of efforts
in making sure their customers have more flexibility on payment method. They
recently opened their credit card installment payment to their customers
exclusively to their customers who owns BDO credit cards. Adding to that, they
also offer PayPal payments as an alternative and recently partnered with
MegaLink to further expand the payment options of their online customers.
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