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In the Philippines, it was last year when one of the Lazada venture was launched. The famous Samwer brothers under their company Rocket Internet own it. It is a venture that not only exists in the Philippines but also other South East Asia countries. The Ecommerce in the country was still new and gave them the opportunity to put up a venture in the region, especially now that the economy is doing well. It also helped that online users are continuing to increase at that time when smartphones were taking over the digital technology in the country. With the arrival of affordable smartphones, tablets and netbooks, it further helped the growth of the online audience in the Philippines. They have already built a reputation as a huge website incubators in the world. Other countries already find these a common option for them since they were used to it since during the early years.

In the Philippines, Ecommerce was really challenging to expand. One of the main reasons Ecommerce was struggling is due to the fact that only a few online users can pay online. Not everyone possesses decent Internet connection. There are just a few of online population that have their own credit cards. This is mainly the conventional payment method that is acceptable in online. Cash on Delivery or C.O.D. is a payment method that was first introduced by Lazada that eventually allowed anyone to pay in cash instead. This Cash on Delivery or C.O.D. payment method changed everyone's perception in online shopping. We are now currently seeing a lot of successful offline business being present in online. Local businessmen now are seeing how online business can be a success in the country. A lot of challenges were lingering in Ecommerce just a few years back. Despite having some possible online shoppers among the bunch, it didn't help since they don't feel comfortable in online payment.

Some of the online shoppers who can use their credit card for online payment are not willing to surrender their credit card details online. These online shopping woes made Ecommerce rise quite hard. It was local online classifieds who initially left an imprint in the local online scene. The local online community really never paid attention to online malls prior to Lazada's arrival in the Philippines. The online shopping industry wasn't really highly regarded in the first place.  For them to overcome the Ecommerce slump, they relied heavily on aggressive online marketing campaigns.

The Philippines’ Online Shopping Mall online presence were seen everywhere. With the help of their online marketing, it quickly jolted their brand on top.  That gives them an edge over their competitors is that they offer full online shopping package to their customers. Besides their Cash on Delivery or C.O.D. alternative payment method, they offer free delivery as well. Customers will still get manufacturer's warranty that is also issued by traditional malls. You don’t actually see too much difference between online mall and a traditional offline mall.