Lazada Philippines: Just like Shopping in traditional malls

Shopping, as we know it have truly changed in the digital era we are currently living in. Although this has been around for quite some time already for other countries, it is just starting to grow in Asia.

They are actually one of the late adopters of online shopping. Probably due to the fact that most of the countries in Asia were still not yet prepared at that time. But now that we are somewhat evolving in technology nowadays, we are now equipped to shop online. It also helped that the Philippines’ Online Shopping mall was launched in the country early last year.

It is a venture under the Rocket Internet umbrella owned by the Samwer brothers. They don't exist in the country only but also on other key countries in South East Asia. Since the economy is booming in most countries of South East Asia, they wanted to explore it in Ecommerce. They are actually known to be successful already on other ventures they established on the other side of the country. It's actually not new for other countries to conduct online shopping. Before they started to launch in the country, Ecommerce wasn't highly regarded yet. The local online community wasn't prepared for online transactions yet. Most of the population doesn’t have Internet connection.

Majority of the population are not credit card owners. Typically, online transactions can only be done through credit card usage. By allowing C.O.D. or Cash on Delivery as an alternative payment method online, any customer regardless if they have their own credit card or not can still avail online shopping. This Cash on Delivery alternative payment method changed how the Ecommerce landscape works in the Philippines Right now, most offline businesses are now entering the online medium as well since they arrived in the country.

Now that they had showed local businessmen the potential of online business, they followed quickly. Not long ago when Ecommerce was an almost dead industry while other countries were thriving with it. This online mall had almost no one who are capable to pay online are willing to shop online. Even if we still had some online shoppers who can pay the conventional way, most of them don't want it since they are afraid it might get stolen from them.

It was actually hard for Ecommerce to grow along with its situation. Only online classifieds reached full success among other local online business. In the local online industry, online shopping malls really never took off prior to Lazada's arrival. It made sense since online shopping wasn't locally available then. This full blown online marketing exposure was executed in order to erase the past Ecommerce woes.

No matter where you went in online, their brand presence was felt. This paved way for them to get known immediately as a brand to the local online users. Their overall online shopping service made them standout among their competition. Aside from their Cash on Delivery or C.O.D. payment method, they also offer free delivery availability. This also comes with manufacturer's warranty similar to what traditional mall offers.