Lazada Review: A foreign venture does big in the Philippines

Lazada Philippines is a good example of a foreign venture that was successful in entering the local ecommerce industry. Because of its good quality products and service, it gained respect from multiple international companies that made it a venture worth investing millions in dollars. This year, it received over $100 million on investments alone. With over a million numbers of followers, it has truly outdone itself in roughly two years in business. 

When it was launched early last year, not many people thought it would grow to be as successful as it is now. But what has made it such a number one choice for many is its undeniable number of sales each month. And each month, it serves better promos and services for its customer to enjoy giving Filipinos more reasons to love it as each day goes by. Clearly, it has learned the ropes to a Filipino’s heart as it continues to win over just about anyone who finds interest in online shopping.

This year was no different as compared to last year in terms of quality service. But it definitely amped its product catalogue that has made more Filipinos fond of the said website. It now has over 20,000 products that all come in high definition photos. These photos give customers an easier time deciding if they like what they see online. Unlike other websites that belittle the importance of high quality pictures, lazada makes it a point to showcase each product as best as they can. 

Lazada focuses not on just one aspect of the company’s features but all of it at once. This is why it has such an edge over its other direct competitors. It is most commended for having an extremely extensive collection that tries to include every bit of what Filipinos generally like. This gives them a wider scope when it comes to the range of consumers it can tap. Because it has so many products, it had to put it to order by properly categorizing each item. This was proven effective during its first month that helped turn shopping from said online shop as easy as pie to operate. 

In a very short amount of time, it has become so popular that even its Facebook followers couldn’t get enough of it that led to it becoming one of the most talked about consumer brands in the country. It has made itself known for providing full coverage customer satisfaction. And true to its word, it is still improving further its already very well conceptualized customer services. Something that Filipinos waited for a long time before receiving.

Understanding the needs of Filipinos can be very challenging because of the multiple interests a website would have to cover to fully make its website accommodating to all. But this was no problem for the website known for being the present best online shopping mall for 2013. In two years time, it was able to reach out to a nationwide market and successfully makes its way in the homes of many avid online shoppers.