Lazada isn’t your ordinary online shopping mall

Lazada isn’t your ordinary online shopping mall. It is far more advanced than its other competitors not just in services but background as well. Since it is powered by Rocket Internet, an international venture building company, it possesses experience that has made it the quality website it is now. Internationally owned websites don’t just pop out of anywhere and become more successful than those locally made. But Lazada was successful in making it happen giving its website every bit of Filipino flavor to interest a large number of online shoppers.

When it was named best online shopping mall, more Filipinos became more interested in what it has offered. A lot of its investors like J.P. Morgan Asset Management, Summit Media etc. are guilty of forecasting the inevitable achievements it was bound to attain given how so much progress it showed in its first year. And now half way to its second year, it has made itself even more loved thanks to its undeniable high quality service and products.

One of the most apparent improvements in the company comes from the selection of the merchandises it currently is selling. It now has over 20, 000 products giving its nationwide market a lot more to choose from. And as an online shopping mall known for having incredible lists of discounts, the range of its discounted products have become larger than ever. A very good feature on the site that a lot of fast paced online shoppers would like is its theme-centered ads where it puts together collections of different sorts. During the rainy season, it showcased a collection that consisted of the necessities to survive said types of weather. It put together a list of its best-priced umbrellas, raincoats, boots, etc. It is a marketing strategy that comes off so simple but produces great output both in traffic and profit.

Its other raved about services are the return policy, methods of payment, service hotline, newsletters, delivery method etc. The return policy lasts up to 14 days where customers can get a refund or exchange for their orders for absolutely free. Methods of payments like cash on delivery and BDO installments to name a few are available in all types of purchases. These methods make it more accessible compared to its direct competitors. The service hotline is available 7 days a week including holidays. Anyone who signs up for a newsletter automatically receives a free voucher worth P200 that can be used in any type of transaction. The deliveries are made by LBC and 2GO with rates that depend on the delivery location. For all purchases with a minimum amount of P1000, deliveries are automatically given with no charge.

Online shops set itself apart on its services besides its content. And having a good grasp of both gives it higher chances of being recognized. Something that Lazada was able to singlehandedly receive from its customers even earning itself an award form the Golden Globe Annual Awards as the Best Online Shopping Mall for 2013.