The longer duration for Internet
usage and increase of Internet users in the Philippines is partly because of
the smartphone success in the global market. It makes it easier for people to
be online most of the time wherever and whenever they may be. Therefore, it is
actually not surprising to see that online shopping is now drastically rising
in the country. A couple of years ago, online shopping was just an idea that
wasn't highly regarded by local online users. It's no secret that both online
and offline frauds happen at high rate in the Philippines. This made online
transaction look very bad to most of the people online. Local online classified
ads were the website closest to Ecommerce but more on the buy and sell
industry. As a result, the local online classified websites pave way to the
Ecommerce's arrival in the Philippines. In the marketplace industry, a
community was created because of these buy and sell websites. When people want
to buy something online, they didn't have option yet when local online
classifieds didn't exist yet. It was just used mainly for pricing comparison of
items consumers want to buy. Its purpose was stretch to new lengths and allowed
Internet to be more than what it used to for customers.
It became a marketplace for local
online users for buying and selling. Local online users are usually dealing
with third party resellers or suppliers which are exactly the opposite of
Ecommerce. Offline transactions are done here most of the time. Group buying
type of websites also influenced local online users. They showed the steps for
the arrival of the Ecommerce industry. At the time that Ecommerce websites
arrived in the country, local online users were already prepared. One of the
factors why local online users considered this is that the reward over throws
the risk. Group buy websites showcased great deals that can't be found from
others. Prices offered by them were at rock bottom that it is too hard to pass
on. Lazada Philippines was launched a year ago in the country. They are an
online shopping mall venture launched in South East Asia. It is under the
German based company Rocket Internet, which is owned by the Samwer brothers.
Lazada made an impact in the local Ecommerce industry through its payment
methods.
With so many payment methods,
each of their customers will find something that they will them best. Online
malls usually only allow credit card or PayPal as the accepted form of payment
in online. These conventional online payments restrict customers to avail what
they want since most of us don't have our own credit card or PayPal account.
They introduced to the local online users about their alternative payment method
called Cash on Delivery or C.O.D. The payment method allowed Lazada online
store to tap the untapped market in the Philippines. As a matter of fact, it is
the majority of the local market in the Philippines. Since the entire market is
now open in Internet, it definitely helped Ecommerce thrive in the country.
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