Huwebes, Hulyo 25, 2013

Lazada PH: The rising Ecommerce website in the company

It’s has been a challenging market for any investor in the Philippines when it comes to putting up an online business. Investing on the Ecommerce industry in South East Asia is really no joke in the past. The capable to pay online market audience were actually still very low at that time. Most of them are not even credit card owners. As for the minority credit card owners, not all of them are willing to pay via online. It's no surprise that it's the reaction in South East Asia since online frauds and scams happen most of the time. It's actually more credible to deal with offline businesses rather than online businesses we often get a feeling that dealing offline face-to-face is much better than not seeing who you are dealing with in online. Sadly, most of us are considering that they are actual legit online stores that we are overlooking.

Usually, online malls offer better discounts and pricing since they don’t pay for their store rent like how offline malls do. Online stores making them a more enticing option regularly offer discounts and promos. They really need to offer it to get noticed by the customers and try online shopping as an alternative. Lazada is one of those online mall website who is also available across South East Asia. They are one of the first in the country to offer the biggest selections among the local online stores in the Philippines. It was the first time that Cash on Delivery or C.O.D. was offered by an online store, which they introduced here in the country.  Although, this may have been widely used in the past by another industry, which is the food delivery industry. This mark the first time any online mall in the country has offered that.

This paved way for them to become one of the key players in the online shopping industry. Recently, they just celebrated their first ever anniversary and already achieved so much. Upon their arrival on the country, that's when their competitors showed one by one. Upon their arrival in the Philippines, clearly showed that they now realize the potential of the local Ecommerce industry. We can only watch as online shopping takes off in the coming years. They won the favor of the local customers through their unconventional approach as an online store in the country.

Now that they have Cash on Delivery, they now tap customers that can’t pay in credit card. This eventually multiplied the numbers of their market since almost everyone can now become their customers. They even offer free delivery availability as long as the transaction value exceeds one thousand pesos. Shipment fees will be waived as long as transaction is not lower than one thousand pesos. It's is much easier for them to convince customers to choose online shopping rather than offline shopping since they can combine Cash on Delivery or C.O.D. and Free Delivery. This combination was the game-changing factor for online users to try online shopping.


Walang komento:

Mag-post ng isang Komento