Huwebes, Hulyo 18, 2013

Ensuring online customers gets the best out of their deal


The Ecommerce industry in South East Asia is challenging for any potential investors during mid 2000. One reason is the market audience that is capable to pay online then was really low. A lot of them don't have their own credit cards. For the credit card owners, not all of them will consider online payment. Their reaction is expected since it's no secret that frauds and scams happen online throughout the Internet. People can easily find offline businesses more credible than online businesses.

Logically, we have a perception that if we deal face to face we are much safer, which is how offline business is setup. But some of us are overlooking the other online stores who offer better discounts than traditional online stores. While offline malls pay rent for their store boutique, it doesn't allow them to give high discounts unlike online stores who can easily give them out since they don't pay rental fees. It shows online malls are more enticing option since the can regularly offer discounts and promos. It's almost a requirement for any online store since they need to convert offline customers to online. Website like Lazada is one of those online stores in South East Asia.

They are actually one of the first to offer big selections in comparison to an offline mall. This online mall first introduced Cash on Delivery or C.O.D. to the local online customers. It helped them reach whatever they are reaching now in the local Ecommerce industry. They just celebrated their first ever anniversary, yet they already achieved a lot for short time. Their competitors were launched only after the Philippines’ Online Shopping Mall was launched in the country early last year. It proves that local businessmen have realized the potential of Ecommerce in the country. On how far online shopping will be part of our lives? Time will only tell for now.

With their unconventional approach, they managed to win the hearts of the local market. Since they can avail Cash on Delivery, customers who can't via credit card or online can now be customers as well. This allowed everyone to become their potential customers since they can pay in cash. It doesn't end there; they even offer free delivery as long as the transaction value exceeds one thousand pesos. They will cover shipment fees as long as it exceeds the one thousand mark. It makes it easier for customers to choose online shopping over offline shopping since they are offered Cash on Delivery with Free Delivery availability.

As a matter of fact, the Philippines’ Online Shopping Mall had made a lot of efforts in making sure their customers have more flexibility on payment method. They recently opened their credit card installment payment to their customers exclusively to their customers who owns BDO credit cards. Adding to that, they also offer PayPal payments as an alternative and recently partnered with MegaLink to further expand the payment options of their online customers.

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