Martes, Oktubre 8, 2013

Lazada: What makes online shopping so great!


Many of us are Internet savvy users nowadays. You even see kids in this generation that are way advance in the technology usage compared to when we were at that same age. I believe since technology and Internet is common already. Nowadays, the young generations tends to quickly adapt to it growing up. It is true that Internet is part of our lifestyle. That is why many of our usual offline activities like shopping can be accessed in online as well. A lot of us think of online shopping as a helpful alternative in traditional shopping. Since we control the time, we can do it whenever we want. These consumers are the ones who have unusual lifestyle since they prefer to do everything at night. Normally, these are the people who work at night. They are only free when mall hours are actually closed. Traditional malls are just not available for them. It's only during holidays or weekends when they can visit these traditional malls.

Clearly, this makes them hard for them since they are not living on a normal time shift. It's now easier for them now that online shopping is available for addressing their shopping needs. Offline businesses are now stretching their reach in online. This only happened last year in the Philippines. When Lazada arrived in the Philippines, other online malls were established as well. They are one of the first online stores to grace the local online market. They can also be seen in other South East Asia countries. Ecommerce quickly rise once Lazada arrived into the local online scene. It can't be helped to learn that they made a huge impact on the local online scene. Actually, the competition is very low in the country so it only made sense for them to launch it here. The real challenge for them is how they will convince the local online users to buy from their website.

One reason it was hard for them is that local online users are not optimistic about online payment. This is actually hard for online users as their credit card details might get exposed. What makes it more alarming for them is that there are only a few credit cardholders in the country. This hampered the growth of Ecommerce in the country. This doesn't translate for local online users not being familiar with online payment. We tend to consider the risk only when dealing with online stores. It's only because we don't give online malls a chance. We just tag them as a scam right away. The issues are the reasons why Ecommerce is a challenging business in the Philippines. Good thing that Lazada came up with a solution to solve both of these issues. They introduced Cash on Delivery or C.O.D., which enables customers to pay in cash instead. Customers can pay only after their orders have arrived and are handed over to them with this payment method.

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