Remember the days when we only
had traditional malls whenever we want to shop? It’s true that it was exciting
to visit these malls as we can roam around and have a reason get out of our
houses and do something that you don’t usually do very often like shopping. In
this modern digital era, we can do more than that if ever we want to shop.
Surprisingly now looking back then, it can be done online. It is actually
overwhelming to see that online shopping is now starting to become popular in
the Philippines. A couple of years ago, online shopping was just an idea that
wasn't highly regarded by local online users. It's no secret that both online
and offline frauds happen at high rate in the Philippines. This made online
transaction look very bad to most of the people online. Local online classified
ads were the website closest to Ecommerce but more on the buy and sell
industry.
They showed the ropes to the
arrival of online malls by allowing online users to buy and sell on their
website. Buy and sell websites eventually help build a marketplace community.
It made it hard for local online users to buy what they want online when local
online classifieds didnt exist yet. It is being used by online users as their
measurement in pricing. This helped Internet become more diverse for customers.
It was being used as a medium for local online users to buy and sell. This
allowed local online users to have more options on which third party resellers
will they be dealing with. Transactions are usually done offline. Group buying
type of websites also influenced local online users.
They showed the steps for the
arrival of the Ecommerce industry. People were already familiarized with Ecommerce
websites upon their arrival. People consider online shopping probably due to
the fact that the reward is higher than risk. Group buy website offered
unconventional better deals to local online users. A lot of deals are being
offered way lower than it is supposed to by group buy websites, making it
harder for customers to ignore. It was only last year when website like Lazada
Online Mall was launched in the Philippines. It is an online mall available in
other countries of South East Asia. They are being back by Rocket Internet
which is owned by Samwer brothers. Lazada made an impact in Ecommerce through
their various payment methods.
With so many payment methods,
each of their customers will find something that they will them best. Online
malls usually only allow credit card or PayPal as the accepted form of payment
in online. It actually affects the customers in avaialing what they want since
they can't pay online the conventional way. Their Cash on Delivery or more
known as C.O.D. where offered to local online users. This made the untapped
market a reachable market audience in the Philippines. It is the majority of
the local consumer market in the country. By tapping this market, it eventually
helped the rise of Ecommerce in the Philippines.
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