Lunes, Agosto 12, 2013

LazadaPH: Establishing an online mall in the country

Is online shopping the real deal in our shopping needs as an alternative option? Online shopping would have been rejected if it were offered a few years back. It is essential that online malls have good credibility in order for customers to consider them. There's always a tendency that online users have their guard up in online shopping since scams usually happens online. It's even harder for most consumers to shop online since they don't have any credit cards. It cannot be helped that a lot of the first time shoppers really think twice before proceeding in online shopping. A lot of time customers make sure that the security line of an online store can be trusted A lot of these are weighed in before customers proceed with online shopping. A lot changed in online shopping when Lazada arrived in the local Ecommerce industry a year ago.

After their arrival, they had a solution on how they will solve the Ecommerce woes of the country. They introduced a unique payment method that will help solve both of the major issues in Ecommerce. They simply called it Cash on Delivery or C.O.D., which is called by many. With this kind of payment setup, customers won't worry and will definitely feel secured. Customers can actually test their service without giving too much requirement from their end like filling up or credit card details. How can it make it easier for customers? Online customers can visit their website and check out their huge selection of items. Customers are not exactly required to pay right away once they know what to buy on their website. Unlike conventional online stores, customers are not required to pay upfront before their orders are processed. Customers can easily relax once they provided their delivery details and wait for the arrival of their orders which takes about two to five days.

As order packages are handed over to customers, that’s the only time they will need to pay for their orders via cash payment. Free delivery is only available once order exceeds one thousand pesos. Since customers keeps the money up until their orders arrive, they feel more secured in online. Online stores usually have the advantage on these online deals, which makes these setup very unconventional. Offering this payment method actually opened the door for most local online users. These even allowed first time online shoppers to try out online shopping. It gave them confidence and at the same time provided Lazada an opportunity to show to their customers that they can be trusted for their online shopping needs. This is what made them stand out among their competitors and why it is the fastest growing Ecommerce Company in the country. To date, no other company has done what they did for a short period of time. It helps that they are under Rocket Internet, which a German company known for Ecommerce startups. They were guided properly on how to execute their business in the country.


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