Ecommerce
astounds me. It plays a huge part in my life because I sell cakes online. And
it was only when I gave up my stand in Robinsons and moved to selling online
that my sales reach to an all-time high. Because I spend my free time
monitoring my page for orders, I have a lot of time to check out other online
shops in between orders. I guess it’s probably why I later on started
preferring shopping online to the tradition approach of shopping. I’ve been
selling cakes for almost four years now and although it feels more
accomplishing to have a store, the return of investment becomes a lot longer to
attain. Sometimes you have to sacrifice certain aspects of how you see your
business operating to make room for fast growth. Obviously, selling online
instead is cheaper even when I pay for my own domain.
I
don’t know if I even help in making a dent to the profit earned in ecommerce
sales but I know for a fact that sites like Lazada help in making the local
ecommerce industry richer each day. It is by far the closest site I can
associate with the malls I normally go to. It has a wide product range that has
considerably one of the most well made contents in Philippine online shopping.
As a mom of two and a full time baker, I have very little time on my hands to
go out to get things as basic as kitchenware. I would rather be spending it
either with my children or baking. So when I’m waiting for orders to get in, I
try to finish some shopping errands online at the same time.
I
heard of Lazada through a friend of a friend who bought a camera printer with
20% off. It was after that I researched about it and found out that it’s not
even owned by a Philippine company. Apparently, a German company that makes a
living pioneering or establishing ecommerce ventures in different countries all
over the world owns it. Over a period of time, it successfully made over 100
online websites that made me consider Lazada Philippines. I mean, that’s a
pretty good background, right?
The
ecommerce industry in the Philippines is now in the forefront of Philippine
businesses. It was recorded that P8 billion in sales was collected from
transactions made using ecommerce transactions alone. Obviously that got a lot
of people’s attention and that opened doors for many aspiring
sellers/manufacturers to make an online site of their own. Lazada started early
last year and is now the Best Online Shopping Mall for 2013 according to the
Golden Globe Annual Awards. It would have to perform ridiculously good to be
able to get the favor of such a prestigious award giving body. I own an online
shop and I know I’ll never come close to what Lazada has accomplished in so
little time particularly because it’s not even owned by a local businessman and
it’s already taking Filipinos’ breaths away.
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