The more technology evolved for the past few years, the
higher expectations and standards were raised. With the incorporation of
Internet with technology, it made our lives much easier and faster. Besides the
usage of cellphones that is now considered part of consumer goods and no longer
just a luxury, a good example of technology and Internet combination evolution
are websites. Before, we were used to seeing them just heavy on text
information. Internet was just simply a huge library for anyone to access.
Nowadays, it more complicated and diverse than that, we use them as a platform
to communicate all over the world. It has also become a venue to conduct online
businesses.
A good example of an online business in our country is
Lazada, an online shopping mall. They were just launched last year. Before they
arrived last year, online shopping was not a common thing for Filipinos. Not
everyone is capable of conducting online transactions since most of us aren’t
credit card holders or Paypal account owners. Both of these mentioned payment
method where the conventional payment option for online customers. It’s pretty
clear that when they launched the website here in the Philippines, they were
set to extend or increase their market audience coverage. So what they did is
they offered an alternative payment method that actually allows their customers
to buy online at the lazada.com.ph website and have them pay in cash instead.
Customers can just order anything online that is on their website and just
leave the shipping address and recipient name of the package. No need to pay up
front which the conventional payment setup of typical online stores. This was
necessary for them in order to make sure that they can maximize their profit as
compared to if they just relied on the small ratio of customers that can pay
online conventionally.
But what makes them stand out among their competitors is
their overall service to ensure that their customers will be getting their
deserved online shopping experience. What makes them stand out among
competitors is that they have a very user friendly website that makes shopping
much easier and convenient. Typically, online stores rely images or other media
formats to ensure that they can bring the closest physical presentation of
their product online. However, by having a medial loaded website makes it
harder to load for regular Internet users with average Internet speed. This can
actually affect sales and may lead customers on not pursuing their shopping on
a website. But with Lazada, they managed to pull off a well balance website
that made the user experience acceptable by customers. Some may still encounter
slow website load speed, but not to the point that it will annoy them which is
great for both parties. In my own opinion, they offer one of the best online
shopping experience both from a website usage and service perspective. Time
will only tell what awaits this very exciting store that is on the pace to even
rise further on success.
Lazada' Commercial
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