Lazada: Website user experience is as important as having a great online shopping service

I’ve been shopping online for quite a while now and I used to buy from online stores based from other countries. What I like about them is they offer products or items that is not available in the Philippines. Back then; you need to visit the country itself if you want to buy something that is only available in their country. Good thing that online evolved on a business perspective that allows an online business to reach out to a worldwide audience. I’ve seen a lot of online stores and one thing I can say is that over the years online stores became more intuitive and media oriented. There are even online stores that offer 360 view of a product they are selling.

Personally, it gives me the nearest physical online presentation since you can see every curve and zoom them as you please. However, not all of them have successfully mixed a good balance of online shopping mall interface to their customers. Some of them have fully relied on media presentation that it hurt the website performance speed. Although a website maybe very attractive to customers but if it gives them a harder time of loading it, chances are they will leave the website without a second thought. As we all know, a lot of online stores are out there. Not only International based websites but also local based online stores in the Philippines. Actually, local online stores just started to multiply just last year. I believe it started when website like Lazada online shopping mall was launched in the country. Since their arrival, a lot of local business went online to share the Ecommerce market that is obviously growing in the country.

What I truly appreciate about Lazada’s website is their well-balanced online store performance and appeal to their visitors. Despite having one of the biggest selection among local online stores, their website loads much faster than anticipated. It’s only expected to have them more media files than other online stores since they have more products being offered on the lazada.com.ph website. Besides the important website speed factor, their website is very user friendly and easy to understand. Their website is not cluttered like other online stores that you don’t get to understand on first visit. In my own opinion, any first time visitor won’t have a hard time figuring out how to navigate their website. This also includes non-Internet-savvy users. I even like how they allowed their customers to easily and quickly view product details without even leaving the page you are visiting. if a simple product detail requires customers to click into the next page which takes time for webpage loading and requires you to go back and get lost on the last product you are eyeing, this will make customers very annoyed in browsing the website. As an online store, it is a priority to make sure that customers get the best possible website experience in navigating their website. How can they even sell if browsing gives their customers a hard time already, right?

Lazada PH TVC