I’m pretty sure most of us are already familiar with online
shopping in the Philippines by now. It has now become a common online trend
that Filipinos are getting used to. Ecommerce has truly grown in the country.
Thinking back a couple of years ago, online shopping was never even considered
an alternative option by local Internet users. Conventionally, the only option
they have is to go to traditional offline malls to satisfy their shopping
needs. As we are all aware, Ecommerce had really evolved over time for only a
span of one year.
Coincidentally, one
of the biggest online shopping mall, Lazada was launched last year. Honestly, I
feel like Lazada made a huge splash for the introduction online shopping to the
local online community. Since their arrival, numerous online stores came out
from nowhere. Mostly, owned by local businessmen, which just shows that the
local business is slowly understanding and recognizing the potential of online
business. Some of them are huge companies who simply translated their already
successful offline business to online.
To give more flexibility on there audience reach since
pretty much everyone is online nowadays. But along the line of putting up
online stores comes with reliability and credibility image to the local
Internet users. As we all know, not everyone was initially open to doing online
transaction to any local online stores. We have online liabilities like online
scams & frauds that are widely known by Filipinos. This make online
shopping’s reputation a tough shell to crack for local online consumers. What
makes an online store reliable nowadays is to have secured line to protect
conventional online customers who pay thru credit card or use their Paypal
accounts. This prevents hackers to steal account details of their customers.
There is also the credibility of online stores delivering the products to their
customers. There are some experiences of online customers wherein they pay for
the item but in return they don’t receive the item. These are the main reasons
why Ecommerce in the past failed to penetrate local audience. But with Lazada
they introduced a game-changing payment method that allows anyone to order from
their website but pay in cash.
Conventionally, when
someone orders online, its natural process is to pay the online store upfront
before they actually ship out your order to your address. But with Cash on
Delivery that Lazada uniquely offered to their local online customers, no need
to pay them right away as they ordered from their website. They only require
them to pay only after they have delivered their order at your doorstep in
cash. This gives the customer’s the advantage since if the customers don’t get
their orders they still keep their money in their pockets. No harm, no foul!
Not to mention Lazada also offer free delivery availability to their customers.
As long as they exceed a one thousand pesos worth of purchase, shipment fee
will be waived and covered by Lazada. This just shows how they are dedicated in
making sure that their customers have the flexibility and less risk. It’s one
of the quickest ways to let them know that they are a legit online store and
that they are dedicated in making sure that customers can trust them.
Lazada Philippines Commercial
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