In South East
Asia, the Ecommerce industry is challenge for anyone in the past. One reason is
the market audience that is capable to pay online then was really low. Most of
them are not even credit card owners. For the few who do posses a credit card,
not all of them are convinced in online transactions. It's actually expected
since online frauds and scams are widely known online. It doesn't help that
customers are used to traditional offline businesses since they are more
credible than online businesses. Since in offline business we can deal face to
face, we feel more secure in proceeding with a transaction. However, we
sometimes fail to realize that we are missing out on legit online businesses,
which offers better. Since online malls don't store rental fee, they usually
offer lower priced items. It's the edge of online stores since they can offer
better discounts and promos. It's almost a requirement for any online store
since they need to convert offline customers to online.
Lazada is one of
those online mall website who is also available across South East Asia. In the
Philippines, they are actually one of the key online shopping malls that offer
huge selections that is similar to a department store. They first introduced
Cash on Delivery or simple called C.O.D. It's clearly the reason they
immediately made an impact up to now in the market. They recently celebrated
their first year last April and are already achieving milestones that no other
online store achieved at very short span.
A lot of
competitors came out of nowhere since their arrival in the country last year.
It only proves that they showed to the locals the potential of Ecommerce in the
country. It's only a matter of time on how online shopping will further thrive.
With their unconventional approach, they managed to win the hearts of the local
market. Now that they have Cash on Delivery, they now tap customers that can’t
pay via credit card. This increased the current market audience since majority
of the local online users can only pay via cash. Aside this breakthrough, they
offer free delivery as long as the transaction value exceeds one thousand
pesos. They will waive the shipment fee if it exceeds one thousand mark.
With Cash on
Delivery with Free delivery, it is a combination that will entice users to
choose online malls over traditional malls. They actually save more money if
they go for online shopping since they don’t need to spend extra money on
travel expense. They also can reserve their energy and time. No need to go
through the traffic when you need to go the location of a traditional mall just
to address your online shopping needs. This is actually a more convenient
alternative shopping experience that we can do from wherever and whenever we
are. What’s great is that it offers rock bottom special discounts every now and
then.
